Greg Summerhays was a businessman. He wanted to buy Atlantic Intermediate, but the FCC was blocking the sale.
He was launching a 24-hour news channel, and he wanted to hire Toby Ziegler as the news director. Leo McGarry insisted Toby meet with Greg about the job offer, but he had no expectation that Toby would accept the "lifeboat," even in the face of President Bartlet's scandal, he only wanted to prove to the President that his staff wouldn't abandon him.